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Stockist Launch: MX-ST

Maxxis Tyres are launching a new motocross tyre; the Maxxcross MX-ST. This tyre was developed in conjunction with motocross legend Jeremy McGrath, and is an official tyre of the MXGP where it proves itself every race weekend.

This brings with it a whole range of benefits for stockists of the MX-ST. Read on to find out more about the tyre and the benefits which could be available to you:

About the tyre

  • All-new race-specific construction to benefit professional and grassroot riders alike
  • Uniquely-spaced tread pattern for incredible traction under acceleration and braking
  • Extra-strong construction for impact absorption and cornering precision
  • Pliable carcass design for rider comfort and feel
  • Soft composition excels on soft terrain

Sizes available:

Size Item No. Item Description Available
110/100-18 2760362 MX-ST 110/100-18 M7332R 64M SOFT / INTERMEDIATE  Q3
120/100-18 2760365 MX-ST 120/100-18 M7332R 68M SOFT / INTERMEDIATE  Q3
60/100-14 2760368 MX-ST 60/100-14 M7332F 30M SOFT / INTERMEDIATE  Q3
70/100-17 2760369 MX-ST 70/100-17 M7332F 40M SOFT / INTERMEDIATE  Q3
70/100-19 2760370 MX-ST 70/100-19 M7332F42M SOFT / INTERMEDIATE  Q3
80/100-21 2760371 MX-ST 80/100-21 M7332F 51M SOFT / INTERMEDIATE  Now
275-21 2760372 MX-ST 275-21 M7332R 38J SOFT / INTERMEDIATE  Q3
80/100-12 2760374 MX-ST 80/100-12 M7332R 41M SOFT / INTERMEDIATE  Q3
90/100-14 2760375 MX-ST 90/100-14 M7332R 49M SOFT / INTERMEDIATE  Q3
90/100-16 2760376 MX-ST 90/100-16 M7332R 52M SOFT / INTERMEDIATE  Q3
100/90-19 2760377 MX-ST 100/90-19 M7332R 57M SOFT / INTERMEDIATE  Late June
110/90-19 2760378 MX-ST 110/90-19 M7332R 62M SOFT / INTERMEDIATE  Now

 For more product information please visit: www.maxxis.co.uk/catalog/tyre-573-11-maxxcross-mx-st


The MX-ST Stockist Competition

For a limited time only, Maxxis are running a prize draw for stockists of the MX-ST tyre. Any stockist who orders 5x pairs of MX-ST tyres will be entered into a prize draw to win an all-expenses-paid trip to the Imola MXGP in Italy on 18th August 2019.

Consumer Incentive

To encourage sell-through and get as many riders onto the MX-ST as possible during the launch period, Maxxis are running a prize draw for consumers too, and they will need their stockists’ help to execute it.

The consumer incentive is: Buy an MX-ST tyre for your chance to win a trip to the MXGP. As the consumer will be purchasing via a stockist rather than Maxxis directly, it is important for MX-ST stockists to be aware of what is required of them.

How to ensure a consumer is entered into the prize draw

Step 1: The consumer purchases at least one MX-ST tyre from the stockist
Step 2: The stockist produces the competition entry form for the consumer to populate
Step 3: The stockist authenticates the entry with a signature or receipt or both
Step 4: The stockist communicates the entry to the Maxxis Coventry office either via mail or e-mail
Step 5: The winner of the prize draw shall be notified directly

It is the responsibility of the stockist of the MX-ST tyre to record a customers’ details accurately and only if they purchase the MX-ST tyre; this is to ensure a profitable promotion.

When the consumer purchases an MX-ST tyre in-store, they can fill in a competition entry form to enter the prize draw. This asks for contact information which Maxxis will use to notify the winner and to add to their own marketing database unless the consumer specifies otherwise (in accordance with GDPR). Alternatively, the customer can populate their entry online at www.mx-st.com and upload an image or scan of their proof of purchase of the tyre.

The stockist must authenticate the purchase by confirming the number of tyres purchased (the consumer will be entered into the prize draw once for a single tyre and twice for two or more tyres) and either signing the dedicated space on the form or affixing a copy of a seller receipt to the form, or both.

It is then the stockists’ responsibility to mail or photocopy the forms to This email address is being protected from spambots. You need JavaScript enabled to view it. within 30 days of receiving the entries.

The competition entry forms and posters to promote the competition in-store will be shipped to the stockist along with the MX-ST stock.

Terms and conditions of the consumer prize draw can be found at www.mx-st.com.


Follow the Maxxis social media channels to see some of the consumer marketing in action, such as our promotional video below;

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Felixstowe
Suffolk, IP11 3RX

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  • Tel: 01394 604040
    Fax: 01394 604041
    Email: sales@bickersplc.com
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