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Bickers teams up with Bennetts to offer discount on Squire security

Bickers has teamed up with British motorcycle security specialist Squire and insurance powerhouse Bennetts to offer discounts on Squire security products, with all orders fulfilled by Bickers dealerships.

New policyholders with Bennetts will receive a discount code for Squire locks and chains via email, entitling them to 20% off. Orders are placed directly with Squire and passed to Bickers. They are then, in turn, passed to the nearest Squire stockist for fulfilment.

The tie-up means Bickers’ Squire stockists and dealerships get an automatic sale, with customers able to choose to collect in-store or opt for delivery. Bickers will also credit dealership delivery costs.

Bickers Managing Director, Derek McMartin, announced the news, saying “Motorcycle security is a prominent subject at the moment, with the spotlight really on the issue of bike theft. Bennetts have seen the benefit of working with Squire as the whole range is Motorcycle Gold Sold Secure; after all, the more secure the bikes they insure, the lower the premiums for the rider. Bennetts particularly like the fact the chain as well as the lock is Sold Secure Gold unlike many of the competitors in the market where only the lock is approved.

“This collaboration with Bennetts will help motorcyclists protect their machine from theft, first and foremost, but also helps boost sales and profit opportunities for our dealerships, all with minimal extra effort required. It’s another example as to how we are doing our best to look after our partners while providing a service and value to the end user.”

Squire is an independently-owned, family-run business that has been manufacturing and pioneering the development of locks since 1780. Each lock comes with a 10-year guarantee and is tested to the highest security motorcycle standards.

Bickers, as the sole UK distributor of the Squire Motolok range, is also offering dealerships a special starter pack that offers 56% margin, which includes 10 disc locks, four ground anchors, and a selection of nine chains and locks, plus a complementary display stand. Stockiest will also get extra discounts on all re-orders.

For more information on the Squire range from Bickers, click here.

Tags: Squire

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