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Ferodo and Champion distribution deal for UK

Ferodo and Champion distribution for UK

Bickers and Federal-Mogul Italy Srl have revealed a new UK distribution partnership for premium motorcycle products from Ferodo and Champion.

Capitalising on the trusted reputation of Bickers wholesale network and respected direct to dealer national sales team, both the Ferodo and Champion brands will benefit from greater availability, next day delivery and UK based product support.

Founded in 1897, Ferodo’s iconic friction products benefit from a rich racing heritage that ensures Ferodo brake pads, shoes, discs and clutch components are currently specified in many of the world’s most demanding racing series. Whatever the application OE, Motorsport and as aftermarket products, all Ferodo customers benefit from the same world-class quality standards. Ferodo friction products have a total of 26 separate quality controls during their manufacture, which guarantees a repeatable and consistent aftermarket product.

Champion has been synonymous with racing and reliability since 1908, its premium quality Ignition products, Spark Plugs, Resistor Boots, and Motorcycle Air and Oil Filter range offer brand loyalty and an unquestionable performance pedigree, precision engineered to equal or exceed OE standards.

Bickers MD Derek McMartin commented, “We are delighted to have been chosen as Federal Mogul’s key distribution partner for the UK market. Ferodo and Champion’s world class, premium product lines will complement our existing portfolio of Friction components, filters and plugs; further strengthening Bickers’ position as the leading hard parts and consumables supplier for the motorcycle aftermarket for over 40 years."

Commercial Director Don McMartin added, “Bickers continues to expand the portfolio of premium brands available to meet the changing demands of our customers. We pride ourselves on offering the best quality products at a fair price, with the backing of a first-rate national sales team to support our dealer network."

Bickers continues to set the benchmark as the UK’s leading tier-one importer, distributor and supplier of parts for the motorcycle trade; building an impressive portfolio with the worlds leading manufacturers of the highest quality motorcycle parts, consumables and accessories, including: Maxxis tyres, Motorex Oils, GS Batteries, Shido Lithium Batteries, D.I.D chains, Afam Sprocket kits and BikeService Tools.

Bickers’ nation-wide sales support team are available to visit your store and help you increase business and profitability. They are backed-up by a friendly and knowledgeable telephone sales team who will take your orders and answer any questions about the product portfolio or Bickers market leading on-line ordering portal www.bickers-online.co.uk

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